I attended a Copywriting Workshop with Timelapse and found the experience to be a lasting one. The session itself was informative and productive, but what was truly unique about my experience was when I realized how great of an opportunity it was to meet like-minded marketers in and around the Bay — particularly ones that I continue to keep in touch with and collaborate with.
Basil SadiqCommunications Specialist, Esurance
We invested to bring 3 team members to Timelapse’s one-day advanced SEO training. I found that the trainer was extremely knowledgeable. The amount and quality of learnings for me and my team was definitely up to my expectations!
Start-ups, Structure Your B2B Lead Generation Strategy
With David Olivier, Director of Online Marketing, Fuze
About: This class will cover principles and tools of B2B Lead Gen Strategy. Lead generation has evolved from traditional channels to a blend of awareness and targeted content marketing. Your instructor will go over tangible examples and case studies of how to utilize the right channels to meet your objectives. He will share free and paid tools that you can apply to your growth approach.
With Cort Tafoya, SEO, SEM & Content Marketing Expert
About: This class will cover premiere SEO strategy while teaching you new and advanced SEO techniques. SEO (Search Engine Optimization) is one of the most powerful and profitable marketing strategies in use today. According to MarketingCharts.com, 8 in 10 global company marketers rate Search Engine Optimization (SEO) as either excellent or good in terms of return on investment (ROI). It makes SEO the best ranked marketing channel before Email Marketing and Paid Search (PPC). At Timelapse, you’ll be taught proven tactics to further optimize your company’s performance on Google, and get a walk through of top free and paid SEO tools. You are guaranteed to get results by the end of the class by participating in the interactive workshops, following clear step-by-step processes to optimize your SEO, and reviewing insightful SEO examples. By studying the latest macro trends at Google, reviewing key algorithm updates and search engine result page features, you can build an SEO strategy that will work years into the future.
With Andreas Ramos, Former Manager of Global SEO at Cisco
About: Andreas Ramos is former Manager of Global SEO at Cisco, Author of Search Engine Marketing (McGraw Hill), and Technical Editor of Search Engine Marketing, Inc. by Mike Moran and Bill Hunt (IBM Press 3rd edition 2014). This one-day training by Timelapse will cover Search Engine Optimization (SEO) at an enterprise level. It is primarily aimed at professional marketers already acquainted with mainstream SEO techniques. This workshop will help you take your SEO strategy to the next level and scale up your SEO performance. You will participate in interactive exercises and review insightful SEO case studies. You will learn advanced SEO techniques and put together a strategy in coherence with your marketing and growth objectives.
About: Good copy is essential to drive business growth. In a context of information overload for your audience, the quality of your content directly impacts the success of your marketing. This class will help you write the most impactful content from banners ads to white papers or blogs. Deconstruct copy, long and short form, into its component parts to gain a better understanding of how language motivates people to act. Better tailor your writing to exceed your own (and the client’s) expectations. By the end of the class you will have a deeper understanding and appreciation of how to write impactful copy that drives consumers and supports brands, products and services. With this information you will be better able to deliver punchier copy that stands alone or pairs neatly with static of moving visuals. You will become your own grammar hammer and dispassionately critique your work, looking at it for clarity and quality rather than what you “feel” it ought to be. You will develop a new perspective on messaging; one that is more conscientious and aware of how everything we say and write is multilayered and often conveys more than we sometimes notice.
Create and Optimize Facebook and LinkedIn Ad Campaigns
With Olivier Roth, Founder & CEO at Timelapse and Sean Innella, Social Media Manager at Timelapse
About: Learn to identify the right social media channels to reach potential customers, understand the different types of paid campaigns on Facebook and LinkedIn, and define a monthly budget and learn to optimize your ad campaigns over time. Then learn step-by-step how to build Facebook and LinkedIn campaigns: Objectives, target, timing, A/B testing, budget, different types of ads, and receive personalized advice and answers to your questions.
We love sharing knowledge that helps people and companies grow. We host the workshops at Timelapse, at your location, or remotely when necessary. Our team presents on certain topics and we partner with local marketing experts on others.
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