Majestic is a search engine created especially for marketers and SEO specialists who are seeking effective backlinks. It’s a powerful SEO tool, a secret weapon used by many successful online businesses who need a reliable way to track backlinks. It’s widely used both by businesses that want to rank better themselves and by SEO agencies who help their clients rank. In this review we’ll explore some of the features of Majestic to help you decide if it’s a worthwhile investment.
The Need to Find Effective Backlinks
Backlinks are still the foundation of any search engine optimization strategy. Getting links, however, has gotten more complicated since Google began cracking down on low quality links with updates such as Panda and Penguin. Today, having the wrong links can do you more harm than good. To be helpful, links should be from sites that Google considers high quality and preferably relevant to your site’s subject matter.
The real challenge for many businesses and SEO companies is analyzing the quality of links. How can you tell which links are helpful and which are useless or even harmful? While there are many tools out there to help you track and analyze links, most are not especially helpful. They may provide incomplete or outdated information.
Majestic was created as a comprehensive source of information on backlinks. It’s a source that can provide you with all the information you need to assess the quality of your links. Based on the information you get from Majestic, you can get rid of any low quality links and create a more SEO-friendly backlink strategy in the future for yourself or your clients.
How Majestic Helps You Analyze Backlinks
Majestic is the largest link database in the world. It provides both free and paid tools that provide detailed information about links to any site.
Site Explorer is the basic tool that is available for free when you sign up with Majestic. It provides a wide range of data including external backlinks, referring IP addresses and referring domains. It also gives you the Majestic Million Rank and URL flow metrics about backlinks.
Below is a screenshot of some of the data brought up for the site http://www.imdb.com, a popular site about movies.
You can see that the site has over 5 million external backlinks, 86,000 referring domains and that the leading URL linking to it is Amazon.com. You can also see that the site was last crawled on September 30, 2015, which was two days before this data was pulled up.
Keep in mind that this is only what you get for free with Majestic. With a paid subscription, you get even more detailed information from the Site Explorer, such as Topical Trust Flow, that lets you know how trusted a site is on specific topics and niches.
Search Explorer lets you search Majestic’s massive database for any URL and find out where keywords appear and get a Search Score for that URL. This can be used for your own sites or for competitors. The Backlink History Checker -Compare up to five domains at the same time for backlink history of domains, subdomains and URLs.
How to Get the Most From Majestic
If your goal is to identify effective backlinks, you won’t be able to find a more thorough tool than Majestic. At the same time, it’s easy enough to use that people with all levels of experience can benefit from it. With a tool with so many features, it’s important to identify your goals and use it in the way that will do you the most good.
If you don’t have much experience analyzing backlinks, you may want to begin by signing up and entering some URLs into the Site Explorer to get a feel for how it works. You may then want to upgrade to a paid subscription.
One of the most useful ways to use Majestic is to track your competition. Find some of the top sites in your niche and use Majestic to uncover these businesses’ backlink strategy. You can find out how many links they have and where they come from. This will provide you with helpful data on how to rank better for your own site.
Majestic is a helpful service that can help you identify the most effective backlinks and optimize your SEO strategy and . Whether you want to rank your own site or those of your clients, this is a service that provides lots of valuable information, much of it not available anywhere else.