/ strategy

We create innovative and unique strategies that achieve short and long term underlying goals through expert marketing and fresh new ideas. Behind each website, email campaign, social media post, advertisement, and video there is a carefully curated strategy that can change the game for any brand.

Workshops

Brand Wheel used in Discovery Workshops to interpret brand personality and voice.

/ discovery workshop

In the Discovery Workshop we inquire about your desired brand voice, brand personality, customers, team, and secret sauce using a variety of interactive activities and brainstorming tools. We’ll also gather inspiration and ideas from your industry and beyond.

/ off-site workshop

Ongoing every 6 months to a year we conduct Off-Site Workshops to explore new ideas and devise or revamp a strategy to promote your future goals.

Audits

Informed by any previous work or workshops, we make precise recommendations on what changes to make across your website, content, emails, social media presence. We then find the direction to take from a design, copy, tone, and content perspective to fit your new positioning and achieve your underlying goals. Some tools we use to achieve this include a Current Brand Analysis, Website Reviews, Competitive Analysis, Visual Identity Research, and Channel Strategy. These tools allow us to dig deeper into your current brand identity and those of your competitors. We can then create a unique brand, design, or strategy catered toward your specific needs while appealing to consumers and investors in your industry.

Channel Strategy created for PRC Clinical

Color Identity Analysis done to compare brand colors of competitors in the industry.

Tactics

Video created for Bikes Make Life Better to raise awareness about an environmentally friendly option to commute to work.

With any strategy comes the tactics needed to accomplish the end goal. Our tactics include Account Management and the creation of new ideas, campaigns, channels, and content. Once your brand identity and marketing strategies have been formed, we will continually create new tactics to ensure your identity continues to expand. Whether it is joining a cutting-edge social media channel, creating an informative yet interesting video, or designing an innovative campaign – we’ve got you covered.